education

University of Calgary

Grad: May 2024

ACAdemic achievement

GPA: 3.99/4.00

Dean’s List x3

SELECT AWARDS

Louise McKinney Scholarship x 3

E.C. "Ted" Eddy Alumni Scholarship x2

ManCap Foundation Grant

Relevent COURSEWORK

Generative AI

Learning AI procedures and processes from academics, domain experts, and industry titans.

Collaborating with students of diverse educational and experience backgrounds to develop AI tools and/or research.

https://ucalgary.ca/news/unlock-power-generative-ai-enti-35903-game-changing-course-future

https://www.cbc.ca/news/canada/calgary/artificial-intelligence-course-learning-ai-tools-1.6952634

Creativity

Leveraging ChatGPT to write research papers.

Co-authoring research paper on AI with my professor for submission to scientific journals.

https://archmagazine.ucalgary.ca/how-i-learned-to-stop-worrying-and-love-ai/

AI & Games

A multimodal and interdisciplinary approach for team rapid game prototyping in a studio based environment.

Workshops and support from academics and industry professionals.

Contest for game awards, judged by industry experts and working professionals.

AI & Marketing

Started a marketing firm to grow, maintain, and amplify brands through the power of generative AI.

work

experience

Parkchamp

www.ParkChamp.ca

Working at a tech startup, I’ve worn many hats, including marketing manager, graphic designer, UI/UX designer, software tester, customer service specialist, sales representative, and many more.

My two main focuses are on marketing and software testing.

Jenny’s creatives

www.JennysCreatives.com

I have always had an interest in social media marketing and love the outdoors, health, and wellness. I’ve fostered partnerships with many companies to create videos and images for their own social medias and websites.

My work

ARTIFICIAL INTELLIGENCE, AUTHENTIC ART

https://www.linkedin.com/posts/jenniferchalamov_ai-aiart-aicommunity-activity-7138276613544112129-bu0Q?utm_source=share&utm_medium=member_desktop

https://nouveau-arts.com

Working with a interdisciplinary group of students at the University of Calgary, we created an innovative project. We embarked on an experiment to challenge the boundaries between human and AI-generated art.

With no background in art, the team conducted extensive research on various art interpretation theories. Utilizing AI tools like Midjourney and ChatGPT, we created artworks that mimicked human creativity, experimenting with different prompting techniques to refine the AI's output.

Additionally, we built two GPT’s to write the art descriptions and the artist biographies.

These pieces were then presented as the work of human artists, challenging viewers to discern the origin of creativity. The project effectively fooled everyone who viewed it, sparking debates on the role of AI in art and creativity.

During a block week course, an interdisciplinary group of students at the University of Calgary created game prototypes. With only 5 days to work on the game, our team worked under immense pressure.

My group consisted of a Kinesiology student, Economics student, Drama student, and health sciences student. With no background in coding, the team utilized Youtube tutorials and Generative AI to have a functional game prototype.

We were inspired by a game we all played when we were younger - Mario Bros. We created a platformer called “Tiny Trek” that captures a nostagic feel.

AI/Ml created

games

https://tinytrekgame.com

Awards won

best overall

game

best overall

CHARACTER

Realistic portraits

WILDLIFE PHOTOGRAPHY

creative concepts

STOCK PHOTOS

AI Image generation

PHOTOREALISTIC PEOPLE/PRODUCT MODELS

BRANDING MOCK-UPS

drawings/sketches

comic book art

MIDJOURNEY PROMPTING

FRAMEWORK

GPT4 PROMPTING

FRAMEWORK

WRITING WITH CHATGPT

MOBILE APP

AI Design generation

WEBSITE

corporate design (SELF)*

PHYSICAL SIGNAGE

online ad design

INFOGRAPHICS

ux design

SOCIAL MEDIA POSTS

*Included with permission from organization

ETHICAL CONSIDERATIONS

ETHICS

When using/creating AI tools, I consider the Sociotechnical harms taxonomy to ensure I am acting ethically.

Sociotechnical harms taxonomy overview

• Stereotyping social groups
  

• Demeaning social groups
  

• Erasing social groups
  

• Alienating social groups
  

• Denying people the opportunity to self-identify
  

• Reifying essentialist social categories
  

• Opportunity loss
  

• Economic loss
  

• Increased labor
  

• Service/benefit loss
  

• Alienation
  

• Loss of agency
  

• Tech-facilitated violence
  

• Diminished health and well-being
  

• Privacy violations
  

• Information harms
  

• Cultural harms
  

• Civic and political harms
  

• Socio-economic harms
  

• Environmental harms
  

Shelby, R., Rismani, S., Henne, K., Moon, A., Rostamzadeh, N., Nicholas, P., Yilla, N. ’mah, Gallegos, J., Smart, A., Garcia, E., & Virk, G. 2022). Identifying Sociotechnical Harms of Algorithmic Systems: Scoping a Taxonomy for Harm Reduction. In arXiv[cs.HC]. arXiv.

http://arxiv.org/abs/2210.05791(accepted at AIES 2023)

PRIVACY

CONSIDERATIONS

In a data driven economy, I understand the value of privacy. I follow the IAPP guide to anonymization, ensuring I protect data from your organization.

Name

DATA SET

SPECIFIC FACT

INDIVIDUAL

DATABASE

Pseudonym

ATTITUDE SUPRESSION

GENERALIZATION

CHARACTER MASKING

Data Perturbation

THE ROCKY MOUNTAINS

SKIING NEAR BANFF

HIKING IN JASPER NATIONAL PARK

CLIMBING A FOSSILIZED CORAL REEF

about me

HI, I’m JENN

Calgary, AB, Canada (MDT)

I am a fourth year Economics student, who has been lucky enough to be in the first cohort of students learning to utilize Generative AI from researchers, academics, and industry professionals.

With over 4 years of experience in marketing (B2B & B2C), design, and tech, I am able to find intersectional solutions and meaningfully collaborate with multidisciplinary teams.

My approach to work, especially with AI, is to keep an open mind and recognize there is always more to learn.

My portfolio is ever-evolving and may change weekly, as new techniques and processes are developed.